I wanted to add to that point. You asked the question I was looking to answer.
From the discussions I've had with some of the trade commissioners, a lot of small companies are not ready to enter markets. They haven't done their due diligence in terms of their product, knowing their market, and knowing their customer. A lot of that education needs to happen before they get to the trade commissioner service to help them enter a new market.
There needs to be an interim stage to educate those companies on where they should be entering, when they should be entering, and what their product needs to look like. They're not ready for it yet.