Sure. The theory is that if content on the traditional platforms is priced at a fairly high level because the companies are vertically integrated and there's not much competition, Canadians are just frankly fed up with paying so much. That makes it more tempting to cut some of your costs by pirating a bit here and there. I believe some Canadians fall into that group. They're paying prices that are probably due to market power in that sector, and they may be too high and it's their protest vote, if you will.
On November 5th, 2018. See this statement in context.