You said that, since the communication methods aren't the same anymore, there are no longer many fixed telephones in the home and that people communicate more on social media. So they are more difficult to reach.
You used the expression that traditional surveys are unsustainable.
You aren't the only organization facing this challenge, but it seems that the solution you've found is quite intrusive as to people's lives and their personal and banking information. No polling firm would dare do anything like that. Personally, I'm not convinced you've found “the” solution.
In recent years, has Statistics Canada been giving mandates to subcontractors or third parties to collect information, on which Statistics Canada relies to feed its database and establish its statistics? Was the pilot project designed in-house or did you outsource some activities?