It's a great question. Diversification is in front of our premier and in front of the cabinet right now for sure. Is it a destination, or is it a process to get to the end point? It can be both, but practically, the reality is that business people are the ones who are actually going to make it happen, and they need access to a whole bunch of things. It probably starts with market access. If you don't have access to a market, it's awfully hard to do.
I'll give you an example. One thing that should be among your topics is procurement, I think. I brought it up earlier. There is a medical device that was invented in Edmonton by a U of A prof with an ex-military doctor. It's a clamp to clamp on a bleeding part of an arm or whatever. I met with this guy about two years ago, and he said he was going to commercialize it in the States. He has a company down there. He started up in Austin with 27 employees, whereas in Alberta he has two employees. He said the reason he can't commercialize it in Alberta to create diversified products is that he can't sell it to Alberta Health Services, the AHS, because of procurement standards and so on.
This is an idea of procurement barriers. We create all this stuff, and then we can't sell it locally, so he has to leave the country to go ahead and commercialize it. There are lots of barriers in the diversification debate, for sure.