I think it is. If we overlay the geography of North America and we take two clusters—the automotive cluster and the IT cluster—we're in the middle of the biggest automotive manufacturing cluster and the second-biggest IT cluster. The problem is there's a cadence difference between how IT vendors get business, and the obsolescence time frames of it are very different from what the automotive sector is used to. It requires the two to mix a bit.
In the OEM sector, there isn't a final assembly sector in Canada, so many times it's the Canadian supplier that's working with the IT sector. There is a lot of private and public partnership programming happening, some of it by us and some of it by our American counterparts.
IHS, which is an American-based auto analysis group, says that by 2030 the value of electronics in a vehicle will exceed 35% of the total vehicle value. It was below 5% in 2000. It's incumbent now for new Canadian entrants from IT into automotive to get into the automotive supply chain before the OEMs decide on who their suppliers are. If that becomes crystallized, you're done.