As to whether there's low-hanging fruit that will appeal to every business out there, I don't think you can put one program in place that will suit everybody. The only way you can do it is through various tax incentives.
If you want to incent research and development, that's great, but it isn't necessarily going to result in any kind of innovation. It should, but it isn't always going to. As for expectation that you're going to have a product coming out of something around IRAP, you may not.
It was brought up several times around this table that the gap is not so much at that first round of getting an idea off the table, but how you market and commercialize that idea. How do you get the expertise? It's the collaboration and bringing in of that marketing expertise and making use of perhaps more than just the university system. We have a number of very competent colleges and polytechnics out there that can help bring things to market. They have the people in place.