Bert spoke to this very well, and the fact is that not everything needs to be conceived as product development technology transfer. Working together produces amazing results sometimes when there's no obvious IP. I've seen it more than once. I've seen a $25,000 project at a major oil sands company in Canada that was done at two universities result in—and this is from the president of the company—a 2% saving in operating costs. There was no IP; it was just a student project. Faculty were involved, but that was the end of it.
To your broader question—and this was a real eye-opener for me—I spent time in the States at an institute at the University of Texas where they focus specifically on IP, IP-related issues, and technology transfer. The one lesson I came away with was don't expect your researchers to become star entrepreneurs. It's not going to happen. They may not even be able to realize the potential of what they're working on.
What you need, in the environment of the university particularly, are people who can recognize the potential of what people are working on, and that's what our tech transfer folks typically do in universities. We need more of that activity, in combination with the kind of collaborative research we were just talking about, to start to shake things up.
We don't expect the entrepreneurs to be amazing inventors. Why would we expect the university professors to all of a sudden become entrepreneur magicians? We need to find ways to work together to extract that value, using the expertise as a component part of that.