I'll start and then go to my colleague.
We talk about compliance and reach out to the business community and individuals to comply. Another side of what we do is ensuring that Canadians are aware of things that are happening.
We're very fortunate at the CRTC. As an independent agency, we're very active on Facebook and Twitter. We do lots of consumer alerts, if you will, along with my colleagues at the office of consumer affairs, to let Canadians know that this activity has happened, that this scam is out there.
We've all heard about the vacation scams and about the Microsoft scams for tech support, etc. We are very active in that space to let Canadians know: first, that this is what's happening; second, that this is what we've been investigating; and third, that if you have given us a complaint about a certain company, this is what has happened.
We try, then, to be active in the space to let Canadians know that they should be aware. Obviously, we can't solve all the problems of the world, but at least we can make awareness important. That's why in our social media space it's very important. As you say, it's no longer the tweens; it's everyone from 12 to 92.