No, our view is that with the enforcement spectrum the CRTC is already using, they don't waste their time on very small situations. They look for patterns of behaviour, very egregious spamming episodes, ones where the company is completely recalcitrant and doesn't respond to entreaties or notices from the commission, before they get to fining them. They have cut down at least one AMP substantially before.
We're not talking about lemonade stands. We're talking about big businesses, large retailers, large banks, and large telecom companies that send millions of emails a day. What is happening is that the law is restricting that to a list that only has express consent or implied consent if you're already buying a product or service. That naturally limits the lists. It naturally limits trying to get new customers if you have not built up your own leads. The decision was made to put consumers in control from 2014 on. We think it's the right decision, because if there are many people competing to get your attention, that spam builds up, and the only way to counter it is to put consent on the consumer side rather than on the business side.