I don't know if anybody has actually been hit with it. The question is more that they're unclear as to what applies. If you look at one of the small business exceptions, you're supposed to be able to send notices that are warranty related, related to a transaction, or required for legal or juridical obligations. At the same time, there's a regulation in there that says you have to add the unsubscribe mechanism in all the prescribed information. It should either be exempt or not. It's kind of halfway, which makes everybody question if it's a CEM. We don't actually know.
What ends up happening is they end up contacting their customers in other ways. They'll either phone them, or they'll put out an advertisement of some kind, or they'll contact them in a different way. They'll say, “We don't know what to do here, so we're not going to use that exemption.”