I'll address a couple of your points in my response.
You're correct with regard to the spam task force, and I believe that even the Chamber of Commerce at one point was certainly in support of anti-spam legislation. That's a case of “be careful what you wish for” because we ended up with a piece of legislation that is breathtakingly large in scope. It covers basically every message that you could conceive of. If it's coming from a business, there is a likelihood that it is going to have some commercial content on it. Even if it's just in the signature block of a message, it has a link to a website, and suddenly that has become a commercial electronic message.
Our concern is about the scope, and narrowing the scope would solve a lot of problems. Taking one-on-one emails out of the equation, taking business-to-business emails out of the equation, would solve a lot of the problems.
I think most businesses that do email marketing or any kind of electronic commerce recognize the value of having an unsubscribe mechanism. There is no argument about that. If somebody doesn't want to receive messages, the businesses I deal with won't send any to them.
You heard from others today about the opt-in versus the opt-out. In the U.S. they have an opt-out system that works for the most part. It's not perfect, and I don't think we'll ever get to perfect, but I think the preference of business here would be to have a mechanism that allows them to communicate with their customers that first time in order to have the opportunity to opt out.