I'll just speak generally. The act contemplates various circumstances in which you'll have authority to reach out. The entity in question could have gotten express consent under the act. There are very prescriptive requirements to do so, as I mentioned before, but they could rely on express consent. Or there are a series of implied consent provisions, which are very detailed, and which say, for instance, that if you made a purchase within the last two years, you're able to reach out and do so; or if you have a written contract, for the duration of that contract and two years thereafter you can reach out. So assuming it's a commercial kind of message—
On October 17th, 2017. See this statement in context.