I'm not sure. There are a lot of players. They're all at different places in their understanding. There are people who are going to make more of it than they need to, for various reasons. The basic principles, the important items, need to be made clear. Then the person has to say his goal in running his company is to follow those basic principles, and here are some of the things he should be thinking about. It should be made clear to him that as long as he's doing a reasonable job, he's in pretty good shape.
For a large company it's the cost of doing business. They have to expend more effort on this, because it's a bigger thing. The issues for the smaller companies that are sending out a couple of hundred or a couple of thousand a month are smaller and should be much smaller, but there is a cost of doing business, because, after all, sending out a million emails is a lot cheaper than sending out a thousand postal messages.