Part of it is seeing what has been happening over the years and the inability of people to deal with specific problems unique to themselves and at the same time knowing how much of an opportunity email has brought to large-scale marketing. There needs to a brake on the massive overkill that sometimes we can see.
As somebody once commented, if every small company in Canada figured they had one kick at the can per year, you'd have a quarter of a million emails in your inbox all the time.