I'll start, and then my legal counsel will get me out of trouble.
I think that's a really good point. Obviously, for every piece of guidance that we give, we try to provide that clarification on everything from the definition of a commercial electronic message to other issues.
I think it's interesting; I read the blues on the weekend from this committee on the entire study, and you're right that people bring that back. What I found interesting in some of that testimony is, for me, clarity on the fact that people don't understand some of the exemptions. There are exemptions for business to business. There are exemptions for charities. If I am a credit card holder with a certain company, and they want to text me or email me to tell me something about my account because I've given them that information, that is permitted; there is an existing business relationship there.
I was a bit surprised by some of the testimony I was reading in that they felt they couldn't do certain activities or that they were unable to do certain activities.
With respect to certain clarifications with CEM, I'll let Kelly-Anne tell you more, but I think the key thing for me as the chief compliance and enforcement officer is to make sure that we don't get so granular that it becomes even more challenging for people to comply or for me to enforce a particular activity.