I would also suggest, though, that even the small retailers are buying groceries from a warehouse situation. They are perhaps getting advertising assistance as franchisees. There are very few completely independent grocery operators left in Canada. They are attached to a Loblaws, they are attached to a Sobeys, they are attached to a Metro, or they're attached to a Federated Co-op. That's where they buy their groceries. There still is a structure. There are very few stores left that are a true ma-and-pa operation, driving to the warehouse and buying and selling in the community.
Pardon me, Madam Chair.