Yes. Many of our markets, particularly in the EU, parts of Asia and now increasingly in the U.S., are really unaware of the low-carbon content and low-carbon footprint of Canadian products and services. Canada's largest export has been fossil fuels. It has been for quite some time and it probably will be for at least the next several years or decade. But there is a tremendous opportunity, and an export opportunity, for Canada to show not only our export markets but also Canadians themselves that we have a good story to tell. Our products can help the world transition to the Paris Agreement scenario.
On May 4th, 2021. See this statement in context.