Well, there are many parts to that answer. I think, first and foremost, is our federal missions and trade missions abroad should be basically promoting the fact that Canada's largest exports are currently fossil fuels and auto parts, but we can do much more. We should have educational awareness of all of our outreach in terms of working with other countries and other companies and what our opportunities might be. I think that's one of the first parts in terms of a Canadian export brand.
The second one is very few nations know that we do have carbon content standards and the ability to produce goods and services that are much lower than many of our competitors. British Columbia, in the last two years, has actually done benchmarking, showing that, yes, the commodities that B.C. exports are lower in carbon than almost all of its competitors. That needs to get pushed out again to the global market, so that when companies like BMW are looking for lower- or zero-carbon aluminum, they'll look at Canada for sourcing that, and when companies are looking at copper for global EV manufacturing, they'll look at Canada. We are big producers in this, and we can do a good job.
Also, too, it really is about rethinking around our export markets. For many years—post the 2008-09 recession—much of Canada looked at Asian markets to grow our market share there. We also now have the U.S. looking at border carbon readjustments and also looking at the U.S. buy clean. The export brand is not just an aspirational thing that we would like to do, but it's something we're going to have to do to demonstrate the carbon content of our products in order to be able to trade with new nations.