I've been doing digital framework since I started commercializing ideas globally, generally, because I learned globally that the game is won and lost on the intersection of the public policy frameworks and the private firms' activities. It's the marriage of those two things.
More specifically, on the surveillance economy, I wrote a large piece for The Globe and Mail in 2015 that really turned on and turned the narrative away from what I would call our outdated approaches that cost us that, and then more publicly on the Sidewalk Labs project to privatize government in Toronto in 2017, so specifically on surveillance, 2015 and 2017, but on intangibles, it's been 25 years.