As a Canadian, I can see the alarm. It's not directly within the scope of the Competition Bureau. If there was something kind of misleading driving that, that might be something we could look at, but I think questions about whether consumers are able to take on more debt than they should are more appropriate for financial regulators.
Evidence of meeting #139 for Industry, Science and Technology in the 44th Parliament, 1st session. (The original version is on Parliament’s site, as are the minutes.) The winning word was consumers.
A recording is available from Parliament.