If I understand correctly, people already had the set-top boxes and received an increase of $7 per set-top box. In fact, it seems that you had an opportunity to increase costs and that it was written in fine print in the contract.
From the outset, you've been saying that you live in a very competitive environment. I imagine that's the case, and I understand that. There's Bell, Videotron, Telus and so on. The other major players are also present.
To refer to what Mr. Masse asked you earlier, in some markets, if I understand correctly, the service you offered wasn't expensive enough, since your competitors offered services that were more expensive. So you had the necessary margin to increase the price by $7 per set-top box.
Did I understand correctly? Your competitors were asking a higher price, so you had that space to raise your prices.