Yes, part of it is the translation, but we also have to take a holistic view that culturally it might not be the translation. In the approach you take in trying to get the information out there and engaging new Canadians or indigenous communities and people like that, you've got to find the right approach in how you get that prevention message out, considering what resonates with them and how they want to hear and receive that information.
On October 3rd, 2022. See this statement in context.