Definitely, we agree that we have to be a part of this conversation, but at the end of the day we have to remember that beef production in Canada represents 2.4% of the total greenhouse gas emissions. Oftentimes we look at that, but we forget....
That's part of the reason why we came here. We've forgotten about the other end of the equation, which is where someone like me—the cow-calf producer—sits, and which is what we're doing with carbon, with grasslands, with trees and with everything else. Part of our reason for being here is that even though we are such a small part of it, we are still continually willing to try to work toward improving it.