I think you fully understand the cattle sector across Canada.
I'll add one item that hasn't been mentioned previously. One of the other environmental goods that come from cattle on the landscape is that we make the landscape more resilient to climate change by virtue of protecting against fires—we actually have a good video resource for that as well—or flooding. I can reference it directly from Manitoba this year that those pasturelands make the whole landscape more resilient to the effects of climate change.
To go back to your point about incentives, it's really more about recognition, as Mark mentioned earlier. It's recognition of the fact that these are the awesome environmental benefits that come from having cattle on the landscape. They're just not going to be there if we as cattle farmers and ranchers aren't there.