Plans that are offered to rural subscribers tend to have lower speeds because of the technological differences. The issue, as you noted, is the weakness of investment incentives. If somebody deploys a new network today, they may be able to deliver those 50/10 speeds to the population in a small town or something, but as demand grows over time, that capacity will start getting constrained. The difference between a small town and a more competitive urban core is that the incentive to reinvest in capacity is limited in the small town.
One of the problems you see with the rural broadband programs that were adopted around 10 to 15 years ago with the fixed wireless is that they didn't really account for that demand growth. Lots of public subsidies went out 10 to 15 years ago to develop these rural wireless networks, but there was no accounting for demand growth. Some provinces even were saying that they had solved the rural connectivity problem. Then COVID hit, and the fact that the emperor has no clothes exposed itself.
There's one problem that I've been seeing with a lot of rural broadband projects across the country, both in development and in reviewing them. One problem you see with rural fibre deployments is that it's already hard enough for a new fibre provider to justify investing. You get some subsidies from upper-tier governments, hopefully, but the problem is that when you are competing against lower-speed services that advertise higher speeds, it reduces your expected take-up rate as an investor in that project. Rural fibre deployments that are networks that can deliver their promises on the speeds they deliver are undermined.
That's what I mean by that signalling problem. It's the lemons problem. Consumers cannot really assess the quality. There is uncertainty in the quality. That undermines the incentives for the higher-quality networks and investors to come into the market, because they can't signal the quality of their new products as well as they should and get as much revenue as they need to sustain the business.
That's why I was trying to emphasize the particular importance of this bill, if implemented properly by the CRTC, for rural areas and remote communities and also for some low-income urban centres where there isn't that much incentive to invest and people are still relying on old legacy copper networks.
If you cannot justify the revenue in the business case for these processes, even if you get all the subsidies to deploy the network over time, you will not be reinvesting in the network as demand grows, so we're going to see this problem.
This is not short term. I think this bill can be a long-term solution for improving accountability and efficiency of the market.