Yes. This is where you get into disputes with businesses about whether what they are collecting is necessary for the purchase. If you go into Tim Hortons and you want to order your coffee when you're waiting in line, so when you get to the window it's ready, do they need to track me all across town afterwards because that's the default in the software?
It's that kind of thing. There's a difference in opinion from Tim Hortons to me about whether that's necessary.