First, I'd like to touch upon this idea of whether we are balancing business interests with the privacy interests of individuals. I think we have to remember that businesses, especially digital platforms, already exert an incredible amount of power and leverage over individual consumers. Already, there is no equal balancing there.
What we would like to see in this bill is a prioritization of consumer knowledge and consent, rather than a bill that seems to treat consumer consent as an inconvenience for businesses.
On the topic of consent fatigue, that's a concept we take umbrage with because it seems to be used by industry to push for a progressive paring down of consent. The question that seems to be asked right now is what types of business activities no longer need to be consented to because consumers are tired of the lengthy, repetitive consent requests. The question we should be asking is how we overcome consent fatigue by innovating how consumers can manage their preferences in an easy-to-understand and accessible way. Basically, it's retaining the same level of control over consent as before, but in new ways.
This term “consent fatigue” really shouldn't be the basis for getting rid of consent based on ever-changing consumer expectations that are, in truth, being shaped by the industry itself.