Thank you very much, Mr. Chair, and thank you, members of the committee, for inviting us here today.
I think we all find that this particular issue not only is important but will be of growing importance, and that our ability to craft an international business policy is really going to be very important for not only the future competitiveness of Canadian business but also our ability to take advantage of new market opportunities around the world.
The Canadian Manufacturers and Exporters, as that organization, has been in existence for about ten years, but it was formed as the result of the merger between the Canadian Manufacturers Association and the Canadian Exporters Association.
That's an interesting development in itself. The CMA was established in 1871 for the sole purpose of fighting free trade with the United States and protecting Canadian industry. The Exporters Association was formed in the 1940s to open markets around the world for Canadian goods and services.
The fact that these two organizations came together says a lot about the nature of Canadian manufacturing today and of Canadian industry. Close to two-thirds of what is manufactured in this country is exported. The United States is our major market. I think it also says that if we're going to have successful businesses in Canada, then international business and international markets play a very important role.
I've worked with CMA and CME for fifteen years and have worked very closely with other colleagues around the room on the development of trade policy issues.
Let me just make five or six quick points about what Canada's trade policy should look like.
I don't think we should be talking about trade policy. I think we should be talking about international business policy, because what we're looking at today is a very new era in which businesses are operating on a global basis.
The success of Canadian business—the success of any business today—depends on exports, it depends on imports, it depends on international investment, and on our ability to secure product mandates and attract international investment. It depends on services and technology and partnerships around the world. It's international business. We talk about integrative trade, but what we're really talking about is a global international business policy, and we should be thinking in that context.
The second point I would make, when we ask what the role of government is in this, is that the role of government is to negotiate agreements with other countries in order to secure non-biased access for Canadian businesses, exporters, and investors.
Part of the role of international business policy is that negotiation, but a very important other role involves the business services that are delivered by government and government agencies in support of Canadian businesses doing business around the world.
My third point is that we should be dealing with circumstances in markets in ways that fit the circumstances of the economy. Our approach to the United States and to business in North America, I think, has to be a priority, just because of the nature of the integrated relationship today that has developed particularly over the last fifteen years. The approach to the North American market is going to be different from our approach to other markets around the world, but we should also focus on those other markets. That's another part of our international business policy.
My fourth point is that international business policy has to be integrated. It has to be integrated among federal and provincial departments and agencies. I think there's a lot to be done to have a much more integrated approach.
It has to be integrated with domestic policy as well. We can't take advantage of the opportunities in the Asian market unless we build the right infrastructure here—for instance, in transportation at our west coast and east coast ports—and then have the types of North American logistical systems that make it possible to import, export, and do business not only with Asia but with the United States as well. That's an example of where we need an integrated domestic approach.
I would also say that we need an integrated approach in terms of the enforcement of trade rules. It's all well and good to negotiate trade rules, but when it comes to actually enforcing trade rules we fall short. That has to be another very important part of our international business policy.
My final point is that international business policy, whether it's for the negotiation of international agreements or for the provision of business services, has to be focused on the customer, on those Canadian businesses that are doing business around the world. Like any good business, it has to be a customized service. What we do in government in policy and in business services has to provide a solution to those Canadian companies that are doing business around the world.
Thanks.