I'd like to thank the committee for the opportunity to present the views of the council on the ways the Canadian government can assist in the development of better and progressive economic and cultural relations within Canada and ASEAN.
I have lived in Canada for the last 17 years. For the last 10 years, I have been actively involved in the support of trade and culture within Canada and ASEAN, being president of the Philippines-Canada Trade Council from 2004 to 2006, and being founding president of the Southeast Asia-Canada Business Council. Both councils are private sector initiatives, funded by the members themselves. The councils were formed to promote trade and investments between Canada and ASEAN.
As president of PCTC, I have organized trade missions to the Philippines, and as president of SEACBC, I have organized cultural and trade functions, like the ASEAN trade fair and business forum Gateway 2005, which went back to back with the ASEAN senior economic officials meeting organized by the Canadian government in May 2005 in Toronto. We also had an ASEAN festival of food, arts, business, and culture in September 2006, which aimed to showcase each and every ASEAN country for Canadian businesses to get to know more about ASEAN and its unique qualities, so that they can relate when doing business with each or all of the other countries.
My experience has unearthed a common theme: ASEAN is not viewed as a mainstream opportunity in the eyes of the Canadian government and commerce. This sentiment is echoed by members of ASEAN bilateral business organizations.
The ASEAN market combined represents an enormous emerging market opportunity that remains to be exploited. These countries have a population base of close to 600 million. The nations vary greatly in terms of their capital wealth, ranging from a low of a few hundred dollars for countries such as Vietnam, Laos, and Cambodia, to a high approaching $30,000 for Singapore and Brunei. Its approximate combined GDP is $900 billion. Total trade with Canada approximates $11 billion per year. More importantly, some of these nations are now experiencing growth spurts. Cambodia, for example, is approaching double digits at 9.8%, and Vietnam is close at 8.4%. Collectively, the ASEAN growth rate is 5.5%.
Due to rapid westernization of the ASEAN economy, opportunities in high-end commercial goods, mining, biotechnology, trade services, and medical tourism are the more notables. In the service industry, noteworthy are infrastructure development, quality of life, innovation, and good governance. In Indonesia alone, Canada's reconstruction assistance due to the tsunami of 2004, which covers traditional design and construction services, can be bundled with infrastructure services, financing, environmental consulting, and the development of renewable energy sources.
Another area of opportunity is in the field of education and training. Canadian firms should be able to partner with ASEAN educational institutions, particularly in the more advanced country of Singapore, and offer quality accepted training, technical and language training, especially to Vietnam, Cambodia, Laos, Indonesia, Myanmar, Brunei, and Thailand, where quality English instruction is very much needed. In the field of dental and medical tourism, Vietnam is flourishing, as does the Philippines.
During my most recent trip to Manila a month ago, I saw the great potential of trade in the medical tourism sector. The new facilities in Manila are outstanding.
Additionally, Canadian firms should be able to partner with Philippine companies that can provide backup staggered time coverage to Canadian nurse triage centres and make use of highly trained Filipino migrant nurses in the Philippines, the country being a call centre and e-services hub.
Canadian firms can engage in innovative partnership in multimedia design and production, like in the Philippines, which is proving to be very good in animation. It is noteworthy that Cambodia opened up areas of opportunity for Canada in remote sensing technology and climate change. This Canadian expertise can be offered to the rest of ASEAN. In Brunei, Malaysia, and Thailand, opportunities also exist in oil and gas services, in ICT-related services, and in financial, environmental, and two-way flow of high-end commercial goods.
For the most part, Canada will never have the same economic muscle as the other members of the G-8. Business is based on volume, and Canada pales in comparison to the business that ASEAN will do with the U.S.A. and other G-8 members or with China; however, Canada can adopt a first-to-market approach. In other words, Canada needs to position itself as an early partner in trade. To make it viable, a relationship must be built today. Australia is adopting this approach and is lobbying to become a member of ASEAN. It will be a missed opportunity if a free trade agreement cannot be negotiated with ASEAN at this point in time, since, through FTAs, trade barriers--like tariff quotas, import restrictions, food safety and quality standards--can be reduced and the flow of goods and services both ways can be easily facilitated.
Canadian businessmen are wary of dealing with business people from a different culture. This kind of fear can be allayed if ASEAN bilateral organizations can be utilized to help. Inasmuch as a cookie-cutter approach cannot be used for all 10 countries, the bilateral organizations can help in finding good and respectable ASEAN partners. They can assist Canadian-ASEAN trade commissioners to get more accurate information and can help deal with the ASEAN governments because of the “have been there” factor.
However, the Canadian government must be able to support the ASEAN bilateral logistically. Since it is the common belief that SMEs are the engine of any economy, loosen the banking regulations so financing can be made available to these SMEs; coordinate with ASEAN governments on how to facilitate visa issuances for temporary business travel; likewise, coordinate with ASEAN governments on matters of mutual recognition of professional credentials. Make the government more approachable, not just to SMEs but to big businesses and business organizations, so issues can be dealt with in a timely manner.
We are respecting government support to the Southeast Asia-Canada Business Council trade mission in October. This will be a strong business promotion technology the government can adopt through the help of ASEAN bilaterals. Most importantly, give the Southeast Asia-Canada Business Council the opportunity to meet with the Minister of Trade, the Honourable David Emerson. This meeting, which we have been requesting since the new government came into office, can be a well-meaning dialogue that can start and enhance a working relationship that would form a foundation for much better ASEAN-Canada economic relations.
On behalf of the Southeast Asia-Canada Business Council, the board, and the general membership, I want to thank you for this opportunity. Rest assured that our council will continue to focus on building a meaningful business relationship between Canada and ASEAN.