Absolutely. As we went from two countries, Canada and the United States, and then into western Europe and now into 125 countries, our brand has become well known around the world. The utility of the device is well known. Its ease of use is well known, and we have many people who comment, “I'm not great with this kind of stuff, but I can really use this”—and we take that as a high compliment.
So there's a network effect, as we call it. One begets another, begets another, and as the countries go up arithmetically, the relationships go up geometrically, which is very, very good for building a global business.