To the point where, today for instance, as a result of the free trade agreement in Canada, we build one and a half vehicles for every one we sell here. That's a pretty significant fact.
The CVMA and our member companies have fully and publicly supported all of the free trade agreements that Canada has signed, but knowing what we know at this time, we cannot support the one currently being negotiated with South Korea, primarily for one reason. The Korean market remains closed to foreign competition for manufactured goods. Since lifting a complete ban on imported finished vehicles, the Korean government has used a series of very complex and reoccurring non-tariff barriers to keep their market closed.
Here in Canada, unlike South Korea, access to the North American market is not restricted to those companies that manufacture domestically. Vehicle imports from Europe, Japan, and Korea continue at near-record levels of nearly four million units as of 2006. As a result, North America is in a unique position as a major auto-producing region in that there are significantly more vehicles sold within our market than are produced here. Compare that to Korea and Japan, which export over two million and five million new vehicles, respectively, each year.
As North America continues to accept increasing levels of imported vehicles into a flat or decreasing sales market, which is what we have right now, local production will be impacted if foreign markets cannot be found to offset sales of domestically produced vehicles.
Given the extreme pressures on the auto industry within North America, our members are continually looking for new avenues to increase sales and production at existing facilities. Unfortunately, Canada's opportunities in the wealthy and vibrant South Korean market are limited by government protectionist actions.
The actions of the Korean government to restrict foreign competition in vehicles directly led to two memoranda of understanding during the 1990s signed with the United States. Under each of those agreements, the Korean government agreed to eliminate specifically identified non-tariff barriers and to encourage two-way trade.
The Korean government responded with only minimal progress in removing some of the identified NTBs, but then introduced a new series of barriers that ensured that the market remained closed to imported products. Following a similar path under the proposed Canada-South Korea free trade agreement, we are going to have a very similar result.
All too often the Canadian position on trade with Korea has been oversimplified, ignored, and downplayed to try to undermine the significant concerns that the auto sector has raised. Our concerns were developed as a result of 20 frustrating years of experience, trying to gain access to the Korean auto market by our member companies.
I'd also like to brief you on some of the myths that have been perpetuated with respect to the CVMA and the auto industry's position.
Myth number one is that there will be no negative economic impact from the proposed FTA, because Korean-branded vehicles will be sourced locally.
You heard this statement directly from Minister Emerson and the lead trade negotiators just last week. This is based on poor information and an alarmingly incomplete analysis. The government's analysis states that there will be no increase in Korean-branded vehicle import sales in Canada and that the actual volume of vehicle imports from Korea will decrease substantially as a result of the U.S. assembly.
It is true that Hyundai has a U.S. plant that has been in operation for roughly two years and that there is a Kia plant now under construction in Georgia. While fully operational, Hyundai's plant can only produce one-quarter of their vehicle lineup, and as a result they continue to import near record levels of Korean-built vehicles into the Canadian marketplace. Other Korean manufacturers, such as Kia, will be no different.
As a result, the CVMA along with other private sector companies expect that the import levels from South Korea will not decrease with the introduction of Korean-brand vehicle assembly plants in the U.S., and with an FTA the levels of imports will actually increase.
This has several economic impacts. Tariff elimination will provide an additional cost advantage to importers, roughly $1,300 to $1,600 on every vehicle, and likely leading to the acceleration of imports. Vehicles built in South Korea and sold in Canada compete directly with Canadian-made products, which will reduce domestic production of vehicles, parts, and components.
In addition, if there is no direct Canadian-produced competition, which is today unusual, it will compete directly with vehicles produced in either the United States or Mexico and that have significant Canadian content.
Without access to Korea's closed market and with reduced domestic production, Canada will lose out on investment decisions, and the best intelligence we have at this time is that there is no Korean assembler investment anticipated in Canada to offset these losses. You may recall that Hyundai closed its only plant in Canada, in Quebec, in 1994.
Unfortunately, the government's economic analysis failed to study these long-term economic impacts, which is why we have had such difficulty accepting claims that there will be no economic downside to Canada's auto industry and economy as a whole as a result of the proposed free trade agreement.
Myth number two is that Korean manufacturers only import small vehicles that do not compete against Canadian-produced models.
While Korean brands are well known for their traditional small-car base, today their Canadian sales of SUVs and crossover utility vehicles match their sales of small cars. Despite the production in the U.S. of one of their SUVs, the Sante Fe, Hyundai and Kia will import five different Korean-built small SUVs and crossover utilities that compete directly with several Canadian-built vehicles. This is in addition to the minivans and small cars imported from South Korea.
Soon--and contrary to what our negotiators seem to be aware of--it is anticipated that they will be introducing pickup trucks and diesels to further fill out their product lines, and will be in a position to directly compete against all Canadian-produced vehicles.
Myth number three is that Canadian manufacturers are looking for protection because domestic facilities are globally uncompetitive and build poor-quality vehicles.
The CVMA can proudly state that we represent companies with facilities in Canada that consistently win awards for the highest quality and productivity, according to third parties like J.D. Power and Harbour Consulting. On a broader scale, the vehicles sold by CVMA member companies consistently rank near the top in vehicle quality surveys, equal to or better than Korean competition. Our member companies are not looking for protection; however, we are looking for support in eliminating the protectionist actions of other governments in order to create a free and fair trade agreement.
Myth number four is that Japanese and European automakers are doing quite well in Korea, and only the North American automakers have a problem.
The reality is that no foreign automakers from any country around the world have access to the Korean auto market, as its market is the most closed of the overall OECD countries. In 2006, imported vehicle sales in Korea from all manufacturers from all countries, including Europe, Japan, and North America combined, hit at roughly 4%, yet Canada sits at roughly 85% in terms of imports, and the OECD average is well above that, at 48%. By any comparison or use of statistics, Korea is a closed market for all automakers, which is why right now the EU is having such a difficult time in their FTA negotiations with Korea as well.
Myth number five is that Korean consumers prefer different kinds of vehicles than those produced and sold by North American automakers.
The reality is that Korea's automotive market is nearly identical to Canada's auto market, where small and medium vehicles, minivans, and small and medium utilities and crossover utility vehicles combine to capture over 75% of the sales market. Koreans actually purchase more large cars and medium utilities and crossover utilities than Canadians. While many vehicle models in these segments are produced in Canada, they are only sold in Korea in very limited quantities. In Canada, North American brands hold 55% of the market. In Korea, those same companies have less than 2% of the market, regardless of where that product is produced.
Why does all this matter for Canada's negotiations with Korea for an FTA? The answer is simple. It impacts investment decisions in Canada, and therefore impacts Canadian jobs. In today's global auto industry, companies attempt to maximize plant utilization at each of their global assembly plants to maintain a competitive position. In most cases, products can be built anywhere within the corporate global enterprise and sold in markets around the world.
Most of our companies build products in other markets and import them into Canada for sale. Likewise, their Canadian operations build most of their products for sale outside of Canada. All of these Canadian-built products are currently sold in the many markets around the world, including South Korea. However, because of market restrictions they're only sold in small numbers.
If Canadian manufacturers cannot access foreign markets, then production mandates will be placed in other jurisdictions--it's as simple as that. An FTA with Korea will not create free and fair trade with unfettered access, and it will result in a continued increase in imports with no foreign market to offset those domestic losses in sales.
As I have said, the Korean government historically has created and used NTBs to block foreign products into their market. We fully expect this strategy will continue unless there is a meaningful incentive to open up their market.
With this mind we are requesting the Canadian negotiators to focus on three core priorities for the auto sector:
Do not trade off accelerated tariff phase-out for promises of market access in Korea or for any other FTA provision;
Put the onus on the Korean government to permanently eliminate existing NTBs, ensure the new NTBs are not introduced, and take other steps necessary to meaningfully open their market to foreign competition;
Maintain the prohibition on the import of used vehicles, because removing the ban would have significant environmental, safety, and economic impacts for Canada that have not been studied.
It has been claimed, though, on several occasions, that Canada should be copying the draft U.S.-Korea free trade agreement, which is very troubling for our sector in both Canada and the United States. Given the political signals out of the U.S., we are uncertain when this deal will be ratified. But furthermore, following the pattern of tariff elimination set by KORUS, the immediate elimination of tariffs on small vehicles would have a very significant and disproportionate impact on our industry in Canada, due to the makeup of our domestic production and sales segmentation.
In closing, Mr. Chairman, I want to remind everyone of the highly challenged position our sector is in right now in Canada. In November, Canadian sales dropped 5% compared to 2006. It is expected that 2008 sales will be even lower yet. In the U.S., a similar pattern has emerged with the ongoing housing and credit crisis. Sales this year are off 2.5% from 2006 levels and they are not expected to rebound in 2008. Production cuts have been announced for the first quarter of 2008 that will impact Canadian assembly and parts manufacturers. This is in addition to already-announced production cuts in 2008, which in Canada has resulted in two lost shifts at our most productive, highest-quality plants, as well as a significant reduction in OEM parts and components output and a commensurate drop in Canadian employment levels.
Mr. Chairman, I'd be pleased to answer any questions the committee may have. Thank you.