You're right.
I'm just saying that when it comes to promotions, I don't believe we do a good job on promoting the food safety aspect of this country, and how we embrace it, and how we cherish our consumer. I say that as a meathead, and I'm not a sales point or anything like that. It's a fact. With BSE, or mad cow, our system has been audited by the world--Japan, Korea, you name it, they've been here. Before they resume trade, they have to do plant inspection first. New Zealand has been here. I think Indonesia will be here May 1 or May 2, or something like that, and then right behind them another country comes in. Nobody condemns us on the way out. So I think when it comes to promotion, we have to start promoting and informing our Canadian people about what we do, and not sit there. Once the horse is out of the barn, you can't tell anybody anything. They all put plugs in their ears, and I'm no different. If you say, “Get a thousand”, I'm listening. If it's “Do you want a thousand?”, I've probably forgotten.
What was the next one?