I guess I was trying to say that at one time there was a policy to look at niche markets. I realize that shipping could be perceived as environmentally friendly and so forth. But what differentiates us from, say, the Norwegians? What is the niche market? Why not look at green procurement on how we do things? Maybe that would be the niche market for that industry.
On February 12th, 2009. See this statement in context.