It goes back to the BSE restrictions. Hong Kong shut down to both Canada and the U.S. in 2003, and in 2004 we were both negotiating with Hong Kong. They had a requirement that they wanted us to implement a certain protocol on how the carcass was split and the use of certain equipment. We were willing to do it, but the Americans weren't. So we did and Hong Kong opened up to Canada. The Americans held out for a better deal and eventually got it two years later. But we were certainly ahead of them, and that has paid off for us.
On November 3rd, 2009. See this statement in context.