We both face the same structural impediments; the market is designed to favour local producers. We all produce to essentially a world standard, and we don't adjust our products depending on where we're going. They're largely in the same position. We do compete directly with the United States, particularly the U.S. bourbon business. Canadian whisky competes aggressively against U.S. bourbon. They're pretty much in the same place. They're looking for the same kind of amelioration of the rules to make it more conducive to....
We can't invest money in developing a business and a market for our goods if that investment isn't going to be secure in the sense that somebody else can come along and sell something and claim it to be Canadian whisky or American bourbon. So in that sense, we're in the same boat.