Thank you.
I'll let Martha expand on my comments, but very briefly, I think one has to acknowledge that the business model is very much a different one. As you say, it's a family oriented one in the Arab world, as it is in much of the Middle East. That actually has very significant impacts, particularly when the government may be part of that family business. The conflict of interest rules and regulations are quite different in that part of the world. That has policy implications, as we've recently seen, quite frankly.
How do you manage that? I think, successfully, you start in one zone. You build up a relationship, and Jordan, because of its open culture, because of its role--and I'll perhaps steal a word from Martha here--as a Switzerland in the Middle East, in a way, is a very good place to start. I think that could serve Canadian exporters quite well. As well as a gateway into very difficult countries, such as Syria and Iraq, Jordan is probably a very good place to use as a business platform as well.
Martha.