I appreciate that, because I wanted to give more clarity to Mr. Côté's good question. I think you've helped us better understand that importance. I may come back if time allows.
Mr. Hodgson, you spent some time talking about integrative trade, which is, I must admit, not a term I've heard before, but I certainly understand global value chains. I get that. You made reference particularly to products that go back and forth the way they do in the auto industry, and you talked about value-added trade.
You said that our trade commissioners need to be in emerging markets and markets with high potential. How are we doing in that, aside from saying just generally, “Oh, we're doing great”? From what I heard Mr. Al-Katib saying about his products and services, I got a sense there wasn't always consistency among our trade commissioners.
In your opinion, since you are the Conference Board guru, how are we doing, and how would you improve it if you could?