As I said to you, in our push to the department, the regional offices are the critical link to the SMEs. We can't expect every embassy in the world to communicate directly with every region in Canada, but we can expect the regional offices to know their region and to develop communication technologies and outreach programs. It's also about the Trade Commissioner Service linking with other associations and industry groups that already exist.
We're pushing very strongly about having no duplication, no replication. Industry associations that are active need to be engaged to spread the message. We need to partner more to ensure we get that message out.
Again, in my business, if we generate a sales opportunity but my guys don't follow up and make it into a sale that we make money on, it's all for naught.
It's the same thing when it comes to signing bilateral agreements or having international offices abroad: if we don't deliver and bring home the value, we're actually spending money for nothing.