Yes, it's a small country and it's a fairly small population, but if you look at their food production domestically, you'll see that they have less than 50% self-sufficiency in food. They import more than half of their food.
It's an arid country. It's a desert country. I believe that somewhere around 7% of their land base is arable land, so what they're going to produce on that land is largely going to be fruits and vegetables. They have some dairy production. They have sheep and goats.
They have almost no beef production to speak of, other than old dairy cows, and that really comes from their land base. As you know, beef cattle take a lot of land, they take a lot of grass, and they take a lot of water. Those are some resources that they don't have, so certainly in that region we see an opportunity.
On the genetics side in particular, if you look at their livestock industry and how it's evolved over the last 30 years, say, you'll see that they have significantly increased their dairy herd. There are some indigenous breeds in the Middle East that can tolerate the hot weather pretty well, but they don't produce a lot of milk.
I would say that over the last 30 years or so their dairy herd has increased about tenfold—that's about 50,000 cows—but they've also really moved into the Holstein-Friesian breeds, and they really need to purchase those genetics, probably in terms of small heifers, young heifers. There are certainly some opportunities there for Canadian producers.