With respect to the government's trade policy or trade negotiations agenda, I would certainly agree that Jordan, in terms of its size, would be relatively small and relatively low on that list, but I think you have to put it in the context of the broader agenda. With respect to our trade, obviously the United States is still job one. It's still 75% of our trade, and that trade is largely either tariff-free or at least has very low tariffs, so the issues are really policy and regulatory differences. That's why the government has focused on the Regulatory Cooperation Council and the border initiatives to try to address some of those issues.
With respect to our trade with the U.S., however, our share of the U.S. market is in decline. That's because others have become more competitive, so it's perhaps good news, but we are challenged in our major markets. So diversification of our markets is job two and becomes increasingly important in a globalized economy.
With regard to diversification, we focus on the major prizes, the major markets, the major emerging markets, like India, and we have established dialogue with China and Brazil that hopefully will produce results. We're negotiating with Europe, and we are in discussion with Japan. So those are the major prizes and everyone is after them.
The next groups of negotiations are what I like to call “keeping up with the Joneses”. The Europeans or the Americans--typically, the Americans--are doing a deal and our exporters are at risk of losing their markets in those countries because of the tariff advantage of the U.S. or the EU. So that's just trying to keep our markets.
The third group is those negotiations where there are foreign policy objectives as well. I think Kirsten has described Jordan in that last category.