You've touched on a very important point. A big element of international commerce is engagement. A lot of what gets done is based on personal relationships. You have to be present. You have to show up. You have to be willing to commit and come back. That, I think, as much as anything, is the significance of how to do business in these places.
It's interesting that you mentioned Kazakhstan, because it doesn't immediately leap to top of mind as to where there's an opportunity, and yet there is. I'm struck, for instance, in my own area that Canada is the largest investor in Mongolia, after China. You wouldn't think about Mongolia, yet we're very much appreciated by the Mongolians for our presence there.
It's like anything else: you have to pay attention to the relationship. You have to nurture it, and that's a segue as well, if you will, because we haven't really talked about it very much today. But I think the whole issue of marketing education is very important for individuals and, now, of course, Canada is the number one place in the world for quality and value.
If you're living in some country abroad and you want to send your kid to get a high-grade education at a reasonable price, Canada is the place to go. From my perspective as chief trade commissioner and the person responsible for Asia, I recognize that these people will go back and become politicians or business people; but then they'll say, “You know, my time in London, Ontario, when I was at Western, what a great place it was”. And that pays.
We see time and again decisions being made in all kinds of different sectors, and it's that connection you establish when people are young and they're learning and they move on through their own systems that pays a dividend for Canada. So that was a plug for education, and for London, Ontario, an important place.