I would say that, yes, your reputation is everything to you in a market like Japan. So ensuring outside and above the protection that the CFIA gives us, we have to work very, very hard every single day to understand, and deliver, and make sure that we're meeting what the Japanese are expecting.
I sleep well at night knowing that we've worked very hard within my company to put standards in place that would go beyond what the CFIA requires. A lot of that came after 2008.