We hope so.
We're an early adopter of the FSC standards in British Columbia.
Right now, there's a barrier to adoption with FSC. If you're going to participate in the program, the audit review process is expensive. If you go it alone, you're paying about $5,000 every year for audits. We've done it under a group called Ecotrust, which is a non-profit organization. Their fee for us to participate is $1,500 a year. They do group audits.
We have found a way to make it affordable, although we are struggling with trying to find demand for it. We've done a couple of FSC homes with clients. It's something that we have had to advocate for. In both cases they weren't willing to pay the full premium for the products, so we ate part of the expense of providing them logs out of an FSC forest.
I know there's some general awareness about it, but it doesn't seem to be a decision criterion yet.