Currently our exports to Japan are relatively small. As I mentioned, they're our eighth largest trade partner. We're not a large exporter, but the market in Japan is becoming very, very interesting. You're looking at 86% of the Japanese population who drink wine regularly, at least once per month, and 64% of Japanese wine drinkers base their decision on price. Beyond price, they look at the countries and regions of origin. If we address the tariffs, we address the price. If we address geographical indications, we address their selection point.
With the growth in youth who have an interest in wine in Japan, we see it as an extremely interesting market. Right now it's more geared toward your typical Bordeaux old-world types of wine, but as the youth become more educated, as they are, they can become more liberal in terms of the types of wines they're willing to select. We believe that's a huge opportunity for Canadian wines.