For example, we tried to examine a product like sulphur, which Canada is very strong in and has a great product. But the sulphur from the Middle East to India is so much cheaper than ours that we tend not to get the contract.
I feel very strongly that the greatest disadvantage we have is more geographic than anything else.
The positive spin to this would be that if we can build a strong relationship, we might be able to get something better, but as you know, economics says that demand and supply are cost-based, which, unfortunately, doesn't work in our favour.