We can do some things at a very high level. Some generally applicable things include the excellent work of Export Development Canada, the export financing component of that being critical; the trade commissioner service; our diplomatic representation; and the ongoing relationship-building that our diplomatic corps provide for us—the high-level visits of the Prime Minister and ministers, and the engagement of provinces with sub-federal entities in India. This ongoing relationship-building is absolutely vital, putting Canada on the map, if you will.
Canada is a geographically gigantic country, but very sparsely populated. It's hard sometimes for our Canadian imagination to see the reality of India, with multiple Montreals and Torontos springing up every day. But our imaginations, frankly, have to get bigger. This is a huge opportunity.
But then I think it's very important for this committee to perhaps pick some priority sectors it wishes to focus on, whether that's value-added agriculture or infrastructure or cultural industries or IT.
You deserve a more detailed answer to your question, but then I would quickly get into what the needs of the sectors are. They can be quite different. They might be marketing and branding. They might be work on specific non-tariff barriers, especially around agricultural products, which require health and safety standards and certification. There's also the understanding of the Indian consumer, for example, unpacking what might be some of the demands of the future in a very different market from our own.
Thanks.