Milk. So that's going to significantly impact our industry. And of course southwestern Ontario—of which I am a resident I'm proud to say—is according to one of our colleagues, Gary Schellenberger, the heart of dairy production in Canada, with no disrespect to British Columbia, ever.
When I look at the opportunities that can happen as a result of this example of this company coming into my city of London that will support the industry, I think that's a very positive thing. Here's what I find interesting. We've moved up the cheese limit from 48%. Mr. Hoback was quite correct.
The EU ambassador—we were all present at that meeting this past week in Ottawa, our nation's capital— made a great point of saying that cheese producers in Canada have unfettered access to the whole of the EU market, so please take that back to your colleagues because one of the things I heard you talk about was the concern about the imbalance of imports versus exports. So I thought, well, whose fault is that? I don't know, fault might be the wrong word, but it occurs to me that if you have some opportunity to have unfettered access, and the most they get is an additional 4%....
And again, from a southwestern Ontario perspective I'll share this with you. The cheese producers in that area—and dare I say if Mr. Morin, who is part of our committee, were here he would tell you that the artisan cheese-makers in Quebec, at least the ones he's spoken to me of, are very confident.
My quick question then is this—and I apologize for the diatribe—would the unfettered access to the cheese markets in all of Europe help that balance of trade that you were concerned about?