Definitely. A large component of this is a breeding program so that we can have some identity that's separate. We were the first and we are the experts in blueberries. Everyone is using the varieties that we had in North America, so we need to have something that will set us apart, like the apple industry with the Ambrosia apple. It's a benefit to us to be able to work on that.
On February 4th, 2014. See this statement in context.