There's a lot of new production across the world in the ground right now. I had somebody up from the U.S. this weekend and I drove them around. Even in the last two months just around my own neighbourhood there are four farms that have gone in over 20 acres. This is happening all over the world. Some of the fastest growing rates are Peru, Mexico, Chile. In the southern hemisphere, the cost for them to produce blueberries is much less. It may not be as good an area to grow in as it is here in British Columbia, or in Canada, but it's growing vastly all across the world. Everybody's trying to figure out how to grow blueberries, and they're putting out more and more production every year.
To give you an idea, even when I first started in 2006 with blueberries, there were 86 million pounds, and we reached 130 million pounds in 2012.