There are many different facets for working on that, everything from having an agent on the ground who works with the trade commissioners to going and doing incoming and outgoing trade missions with that particular country as well as trade shows.
The B.C. Blueberry Council always exhibits where we can under the Canada pavilion, and we find great benefit to that rather than if we went off by ourselves. If we went to some of these countries—like Malaysia, Singapore, and that—and we went under just B.C. blueberries, the impact when we go under Canadian blueberries is quite a bit different.